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Shearer and Souness back record £500,000 Cash4Clubs lifeline for 250 grassroots sports clubs

  • Football legends Alan Shearer & Graeme Souness kick off Cash4Clubs 2026 by revealing £2,000 award to two local grassroots football clubs.
  • A record 250 community clubs across UK and Ireland will share £500,000 as part of expanded Cash4Clubs scheme, funded by Flutter UK & Ireland.
  • More than 40 sports covered with money going towards venue hire, new equipment and coaching.
  • Study reveals 40% of grassroots clubs cancelling services due to financial pressures; a quarter face existential threat within 12 months without external funding.

March 20, 2026



Footballing legends Graeme Souness and Alan Shearer have gone back to their roots to reveal the first grassroots clubs to pocket a funding lifeline from Flutter UK and Ireland’s £500,000 Cash4Clubs programme.

The former Scotland and England stars told two community football clubs they each had won £2,000 under the vital Cash4Clubs scheme – now in its 18th year.

In all, a record 250 neighbourhood sports and fitness clubs across the UK and Ireland will pick up Cash4Clubs grants to fund coaching, marketing or the purchase of new equipment.

Graeme Souness delivered news of the £2,000 grant to the Easthouse Lily Miners Welfare FC as he took over a training session for a football club serving one of Scotland’s most deprived communities in Midlothian. Souness said:

"This is the real deal when you come down to this level. They're doing it for the love of the game, for the love of their community. It doesn't get any better than this. Everyone's here for the right reason"

"Being part of a team, I can't tell you, it's just the best. When I finished playing, and you go into management, it can be a bit of a lonely old job. But when you're a player, you're in a dressing room like this; the banter, and you're sitting with your mates. You win together, and you lose together. Being in this environment must be fantastic.”

Meanwhile Alan Shearer recorded a special video message for the Newcastle Panthers Football Club – the only LGBTQIA+ friendly football team in the North-East.

The former NUFC captain told the Panthers:

"The award recognises the incredible work you’re doing bringing people together, keeping adults active and helping grassroots football thrive. You should all be massively proud of what you’ve built. As a Newcastle native, I know I am."

Cash4Clubs was launched in 2008, and since then Flutter UKI has invested nearly £7 million into community sports. Earlier this year, almost 32,000 people from 200 different clubs benefited from this fund. Seventy-six per cent worked with lower socio-economic groups, and 86% per cent of clubs polled by leading UK charity Sported, who deliver the Cash4Clubs programme, reported they had grown their membership in the months since receiving funding.

Almost 1,500 community organisations and charities bid for grants in the Cash4Clubs 2025-2026 programme. As well as Easthouses Lily Miners FC and Newcastle Panthers, other winners include a Roller Derby club in Scotland, a Walking Netball team in Manchester and a boxing class in Derby.

Nearly half of those receiving a grant this year are based in some of the most deprived parts of the UK and Ireland. And the grants will support over 40 different sports, from football, to yoga, bowls and swimming,

Other activity includes wheelchair sports, cycling, climbing and archery.

Nearly six in ten of the grants will support clubs delivering activities to people experiencing mental health challenges.

Since its launch nearly 20 years ago, Cash4Clubs has invested more than £7 million into grassroots and community sport with the aim of driving participation, improving facilities and helping clubs and charities purchase equipment. The programme is run in conjunction with the charity, Sported.

Easthouses Lily Miners Welfare team manager David McQueenie said the money would be vital for helping with venue hire, equipment and kit. He said:

“We’re a voluntary run club in a deprived area so this money will help us survive – it’s as simple as that. Especially for our older spectators who rely on us as a focus in life."

“To have Graeme Souness along to our club is just incredible. I mean, the things that Graeme’s done in the game is absolutely fantastic. The lads couldn’t believe it."

Speaking about what the grant meant to Newcastle Panthers, Joel Greenwell, club secretary explained:

"We are the only friendly football team for LGBT people in the Northeast. So, we really do provide that kind of hub and safe space for people to come along and be themselves. Our club also provides a really excellent social opportunity for often quite people who can sometimes feel a bit isolated or a bit excluded and it brings together like-minded people a really good group of friends."

"The Cash4Club's funding is really exciting for us and we're so grateful. It really does go such a long way to making our club what it is today."

The timing of this year’s funding is critical. According to a recent study *40% of adult grassroots sports clubs are cancelling services because of financial pressures. More alarmingly, a quarter don't believe they will remain financially sustainable beyond the next 12 months without external funding.

This research underscores the vital role schemes like Cash4Clubs play in keeping community sport alive – with many of the winning clubs in 2026 revealing details of their struggle to cover basic running costs, their inability to invest in equipment or facilities, with some admitting they were at risk of closing their doors entirely.

This year's Cash4Clubs investment will engage 37,071 people currently participating in the funded clubs, with an additional 13,623 new participants expected to join – bringing the total reach to over 50,000 people.

Kevin Harrington, Chief Executive of Flutter UK and Ireland, said:

"Cash4Clubs is a cornerstone of our commitment to reach the lives of 10 million people in the communities where we operate by 2030."

"Community clubs are the bedrock of sport in the UK and Ireland. Many operate on shoestring budgets, yet they deliver extraordinary impact for their members and wider communities. Unfortunately, without support from programmes such as Cash4Clubs, many of these vital community institutions simply won't survive."

"We’re proud to play our part.”

Sarah Kaye, CEO of Sported said:

"We're delighted to support Flutter UK and Ireland in delivering this record year for Cash4Clubs. The 250 clubs receiving grants this year represent the incredible diversity of grassroots sport across the UK and Ireland – from traditional sports to emerging activities, and crucially, many are working to break down barriers that prevent people from participating in sport."

"What's particularly impressive is the focus on clubs in deprived communities. Sport has the power to transform lives, improve mental health, build social connections, and create opportunities – but only if people can access it. These grants will make a real difference to thousands of people who might otherwise be excluded from sport and physical activity."


March 20, 2026

Other regional highlights

Scotland

Power of Scotland Roller Derby – Breaking Barriers in Inclusive Sport.

Power of Scotland Roller Derby is Scotland's national team, competing at the world cup level. The sport is one of the few fully inclusive team sports for adults with no institutional discrimination based on sex, gender, sexuality, race, ethnicity, heritage, age, disability or religion.

However, the journey hasn't been easy. "We're an open gender sport and it almost died in Covid," explained Rosie Gompertz from Power of Scotland. "Adult indoor team sport was the last to come back. When it did, we had reduced numbers and we're still rebuilding."

When the World Cup was announced, the team sprang back into action. "We got in touch with everyone and got going again. Now we meet every two weeks – everyone trains with their home league and then meets with the national team," Rosie said. The squad has 20 players selected for the World Cup.

The financial barriers are significant. "All of this comes out of our own pocket," Rosie explained. "Aside from grants like Cash4Clubs, this is all self-funded. We make our own merchandise, do sponsored head shaves, and approach local businesses. A lot of our members aren't high earners and have families."

The team's inclusive nature means it attracts vulnerable populations. "We're an all-gender team with non-gender conforming and trans people disproportionately represented," Rosie said. "A lot of folks are struggling financially, which is why your funding makes such a huge difference."

The Cash4Clubs grant is enabling Power of Scotland to host a tournament over Easter Weekend, with representatives from the Netherlands, Ireland, England, Scotland, Japan, and Germany competing.

"This grant is allowing us to showcase what roller derby is all about to the world ahead of the World Cup in France at the end of April," Rosie said.

North West

Goal Getters Walking Netball Group – Tackling Isolation in Retirement

Goal Getters is a walking netball group for over 55-year-olds based in Greater Manchester. The group has grown from just 6 people six years ago to 22 regular participants – many of whom live alone and were feeling isolated in retirement.

"Some people feel rather isolated when they retire, especially if they live on their own," Maria Rowlands from Goal Getters explained. "Half our members do live alone, and this group helps them get out and be part of a very friendly community. Members tell us they're so glad they found us – some say they wouldn't have known what to do otherwise."

The impact on participants is profound. Members report that attending sessions gives them "a little lift" and helps them feel as if they've "done something" and "got the problems off the chest." One long-standing member shared: "I don't know what I'd do if I hadn't have found this. It's the best group. If I had to give groups up, it won't be this one."

The club keeps membership fees deliberately low at just £5 per month to ensure affordability for pensioners on fixed incomes. However, the main challenge remains venue hire costs, which consume a significant portion of their budget.

"The funding is important because not always do our funds cover the cost of rent," Maria explained. "It's mostly the rent – we pay about £36 a week to keep the roof over our head. This grant will help us immensely."

The funding will support court hire, coaching, qualifications, and insurance.

North West

AG Boxing – Empowering Women in One of Europe's Most Deprived Areas

A G Boxing provides boxercise and fitness classes for women in Derbyshire's DE21 ward – ranked 2nd for multiple deprivation and 1st for health inequalities. Founded by ex-boxer Autumn Goodwin, the club creates a safe, supportive community for women who face barriers to participation: caring responsibilities, time constraints, cost, and lack of confidence.

The club runs sessions at 6am to help women fit training around their caring responsibilities, offers reduced subs during hardship, and provides a WhatsApp group for motivation and social connection.

"Women face physical, social, cultural, economic and psychological barriers to fitness," Ms Goodwin explained. "We've grown from zero to 60 regular participants. This grant will help us subsidise fees, provide more equipment, and expand sessions so we can reach more women in the biggest housing estate in Europe – addressing health inequalities and creating lasting habits for future generations."

The funding will support venue hire, volunteer training, equipment, and marketing.

Wales

Pontypridd Roadents Running Club – Safety and Inclusion for Women Runners

Pontypridd Roadents serves the South Wales valleys – traditional mining areas that have become deprived following industrial decline. The club provides running for all levels, with a particular focus on safety for women runners following recent high-profile attacks on women training outdoors.

The club runs beginner-friendly "couch to 5km" and "5km to 10km" courses in safe, well-lit areas, and trains Welsh Athletics-qualified coaches to support runners of all abilities.

"Our local area is lacking a running club with a safe, well-lit running track and adequate facilities," Nick Pounder, the club treasurer explained. "In light of recent attacks on women, our members asked for more secure areas for training. We hope to grow membership by 50-100 members in the next year, particularly attracting female participants and those beginning their running journey."

The funding will support track hire and coaching qualifications.

South West

Circular Climbing Collective – Peer Support Through Climbing

Circular Climbing Collective was founded by two friends who bonded over mental health conversations while climbing. Since 2023, volunteer facilitators have run weekly peer-support sessions at climbing centres in Bristol, creating inclusive, non-judgmental spaces for people struggling with mental illness, addiction, grief, loneliness, unemployment, and other challenges.

According to Bristol's 2024/25 Quality of Life Survey, 1 in 5 people report poor mental wellbeing, yet wait times for community mental health services are among the longest in the UK.

"Entry to climbing centres costs up to £15 in Bristol, which isn't feasible for everyone," the collective explained. "Since introducing funded free entries in March 2025, we've had 15 new participants who couldn't otherwise afford to attend. This grant will expand our 'Climb Free with CCC' campaign and train new volunteer facilitators to ensure sustainability."

The funding will support free entry places, insurance for outdoor trips, and volunteer training.

South East

Folkestone Divers – Breaking Barriers for Disabled Divers

Folkestone Divers is based in an area of low incomes where major industries have closed, leaving high unemployment and low wages. The club is now setting up a disabled section after surveying the local area and discovering that over 100 people with disabilities wanted to try diving.

"We're regularly contacted by disabled people who wish to try diving, but we never have equipment for them," the club explained. "Disabled people benefit hugely from diving. This grant will allow us to set up a disabled section in shallow water with proper supervision and coaching. It will help disabled people feel part of the community, get active and fit, and make new friends."

The funding will support coaching and specialist equipment.

Yorkshire and Humber

The Good Vibe Project – Inclusive Sport for Autistic Adults

The Good Vibe Project is a volunteer-led community group run solely for the benefit of autistic adults. For many participants, the weekly meetings are often the only activity they engage in all week. Participants face multiple barriers including social isolation, limited access to inclusive recreational opportunities, financial constraints, and transport challenges.

"Many of our participants have never taken part in mainstream sport or group activities without support," the project explained. "We deliver yoga, dance, dodgeball, tennis, badminton, adapted sports for wheelchair users, swimming, fitness sessions, and group trips to the bowling alley. For many, this will be the only activity they engage in each week, so the project will significantly reduce social isolation and enhance mental wellbeing."

The funding will support session delivery, equipment, and project coordination.

West Midlands

BTND Run Club CIC – Safe Spaces for LGBTQ+ Fitness

Better The Next Day (BTND) is a UK-wide community organisation using fitness and connection to improve physical and mental health for LGBTQ+ communities and people experiencing poor mental health, loneliness or low confidence. Many participants have had negative past experiences in mainstream gyms or team sports, leading to long periods of disengagement from physical activity.

"LGBTQ+ people continue to feel excluded, unsafe or unwelcome in mainstream sport and fitness environments," BTND explained. "Fear of judgement, past experiences of discrimination and anxiety about being visibly different are major barriers. This grant will help us expand Run Crews and Gym Crew sessions, removing financial and confidence-based barriers by offering free or low-cost sessions in safe, welcoming spaces.".

The funding will support venue access, session delivery, equipment, and volunteer support.

Republic of Ireland

Kilkenny Mystics – Breaking Barriers in an Inclusive Sport

Kilkenny Mystics is a netball club with a powerful mission: to provide an outlet for isolated people in the community. The club has grown significantly, now boasting 40 active members from a broader group of 50, with a notably transitional membership – many members work on short-term contracts but maintain strong connections to the club.

"Our ethos is giving an outlet for isolated people in the community," explained Chiara Trench from Kilkenny Mystics. "We're a group of men and women, and it's very transitional – people working on 6-month contracts – but they always keep in touch.".

The club's evolution has been remarkable. It operated as women's-only for three years before becoming mixed last summer, and the response has been transformative. "We laid a national league team last year that was exclusively women. Now we've got loads of men coming," Chiara said. "We've also got two coaches from different clubs who are bringing the concept of moving to Carlow as well.".

The club is now establishing a national league team in Carlow for the coming September – a significant expansion that required spreading the word to potential players..

Netball is an expensive sport, with hall hire being the primary cost driver. "It's one of the reasons we didn't go into national league this year," Chiara explained. "We charge €55 a month for one training session, but we offer better prices with bigger numbers – two nights, two sessions per week – and we do pay-as-you-go for people who can't commit to a full membership".

The club attracts a diverse age range, from people in their 20s to 48-year-olds. "I'm 48 and used to play as a teen and I loved going back," Chiara said. "I thought in my 30s there's no way I'm playing sport, but netball has opened my eyes to how inclusive it is. People are coming out of the pockets of their own communities.".

The sport itself is dynamic and demanding. "It's very competitive – they're mad for it," Chiara explained. "They bounce off each other. You've got people at two ends of the world just having great fun and connection. It's a dynamic sport, it's fast, it's a thinker's game – it's all about tactics. You need skill, athletic ability, jumping, diving, hitting – it's all involved.".

The club's diversity reflects the community it serves. "We have great cross-overs between communities – Brazilians, Eastern Europeans," Chiara said. "It's a sport that truly brings people together.".

The Cash4Clubs grant will support hall hire and help reduce membership costs, making the sport more accessible to those facing financial barriers.


September 8, 2025

Flutter unveils £500,000 fund as survey shows challenges facing community sport

  • New research reveals many of the UKs grassroots sports clubs are struggling to stay afloat in the face of rising costs
  • Footy legends Alan Shearer and Peter Crouch are backing Flutter UKI’s Cash4Clubs, urging local clubs to grab one of the 250 £2,000 grants
  • Flutter UKI funded Cash4Clubs – which has provided £7 million to grassroots sport since 2008 – is stepping up its support for community clubs with the launch of a £500,000 fund to help local clubs survive and thrive

Former England heroes Alan Shearer and Peter Crouch are urging community sports clubs to take advantage of a £500,000 funding lifeline – as polling shows 43% of grassroots organisations are cancelling services because of a lack of funding.

Clubs offering vital sports and fitness activities blame rising day-to-day costs, insurance bills and a difficulty in finding staff and other volunteers – with almost a quarter (22%) fearing they will be financially unsustainable within the next year.

The warning comes as Flutter UKI launches Cash4Clubs 2026 – offering £500,000 to sports clubs across the UK and Ireland. Two hundred and fifty clubs will be able to bid for grants of £2,000 a time to help buy new equipment, hire coaches, run training programmes or simply boost their marketing to bring in new members.

The polling, commissioned to coincide with the launch of Cash4Clubs 2026, shows just 45% of clubs believe they can fully meet their members’ needs.

This year’s Cash4Clubs programme is backed by a host of sporting celebrities who are calling on clubs to apply for the money from Flutter UKI – which runs Paddy Power, Sky Bet, Betfair, tombola and PokerStars.

Paddy Power ambassador and former England and Liverpool striker, Peter Crouch, said:
"An additional £2,000 can make all the difference to local clubs – it can keep the lights on, keep facilities open and accessible and provide much needed funds to invest in equipment or training volunteers. These clubs aren't just about sport – they're giving people a place to belong, to build confidence and stay active. It's why Cash4Clubs is so important, and I would urge people to apply."

Alan Shearer, Betfair ambassador, said:
"Throughout my career, on and off the field, I've witnessed the incredible power of sport to transform lives. Local grassroots clubs and organisations aren't nice to have; they are essential community assets. These grants can provide a vital helping hand and the impact, particularly in deprived areas, can be profound."

Cash4Clubs was launched in 2008, and since then Flutter UKI has invested nearly £7 million into community sports. Earlier this year, almost 32,000 people from 200 different clubs benefited from this fund. Seventy-six per cent worked with lower socio-economic groups, and 86% per cent of clubs polled by leading UK charity Sported, who deliver the Cash4Clubs programme, reported they had grown their membership in the months since receiving funding.

Winners in 2025 included the Swindon Storm American Football Club, the Sunderland Deaf Darts Society and Wigan-based Parkinson's Ninja – a pioneering club using the power of taekwondo, rock-steady boxing and mixed martial arts to tackle Parkinson's disease.

Paul Williams, Parkinson's Ninja says:
"Parkinson's Ninja is going through a transformational period in its short life to meet the increasing demands for its services from people who live with Parkinsons in the Wirral area. Experts advise that undertaking regular intense exercise can help slow the progress of this illness. In the last 2 years we have seen class numbers double and we are increasing the weekly classes from 2 to 4 per week to meet this demand and give our members the level of exercise they need. The grants from Cash4Clubs have allowed us to expand our offering to meet this need, including fulfilling the cost of additional coaching fees as well as maintaining the existing classes. As such we can continue helping people with Parkinsons by giving them the physical and social activity they vitally need."

Dame Caroline Dinenage, the Conservative Chair of the Culture, Media and Sport Select Committee added:
"I've seen first-hand the difference Cash4Clubs can make to the local community, and I would urge clubs to apply for the funding that Flutter is making available. Physical activity is vital for fitness and well-being and it's always great to see the wide range of community organisations that benefit from the Cash4Clubs programme."

Community clubs have until December 8 to apply for a grant through the Cash4Clubs website.

This year's programme is putting a particular emphasis on clubs that want to increase participation in sport in their local community, with the most recent round of grants attracting over 2,500 new adults to recipient clubs in 2025.

Flutter UKI chief executive Kevin Harrington said:
"Grassroots sports clubs are the beating heart of communities, but rising costs mean too many are now fighting to survive.

"That's why we've committed £500,000 through our Cash4Clubs programme this year – to give local organisations the support they need to keep doors open, inspire participation and provide opportunities for adults to stay active and engaged with sports and all of the additional benefits that brings with it."

The majority of funding from last year's programme supported underrepresented groups in sport, including people with disabilities (65%), women over 18 (58%), racially diverse communities (55%), and people from the LGBTQ+ community (44%)**.

Flutter UKI is working with leading UK charity Sported to deliver the Cash4Clubs programme.

The deadline for applications is December 8th.


The 2025 Fund

Since the beginning of this year, Cash4Clubs has dispatched grants to clubs engaged with activities ranging from American Football to Zumba, with one main objective: to drive participation, improve facilities & help clubs and charities engage adults in sport.

Founded almost 20 years ago, Flutter has invested over £7 million into grassroots and community sport across the UK and Ireland.

Throughout 2025, recipient clubs like Parkinson’s Ninja C.I.C on Merseyside used their £2,000 grant to run exercise classes for those suffering from a condition impacting the lives of over 150,000 people across the UK.

The Wales Armed Forces Veterans Football Club used their Cash4Clubs grant to help them realise their ambition to compete in the 2026 Veterans World Cup.

Meanwhile, the Long Furlong Horse Riding for the Disabled club in East Sussex used their grant to buy indoor mounted games equipment and The Park Lane Centre in Telford, Shropshire used the funding to host weekly adult boot camp sessions.

Cash4Clubs also delivered a few surprises to our recipient clubs along the journey. 

Click on the following videos to hear about some of the stories shared by the 2025 Cash4Clubs fund recipients:


Cash4Clubs reveal the first of 200 winners to be announced

In February 2025, members of a Swindon-based amateur American football club were gathered in their local pub to watch the Super Bowl when live coverage of the game was interrupted by one of the NFL's biggest stars to deliver a very special surprise.

New England Patriots legend and four-time Super Bowl winner Rob Gronkowski (aka Gronk) surprised Swindon Storm, based in the South-West of England, by announcing that they are the first of 200 clubs across the UK and Ireland to receive a £2,000 share of our £400,000 Cash4Clubs grant funded by Flutter UKI.

Watch how it all unfolded below:


Spotlight on some of our 2024 winners:


We want to provide a club that is going to be accessible to everyone. And this is where the funding comes in. Without it, three quarters of the people you’ve met today wouldn’t be here.

London Wheelchair Rugby Club