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The 2024 Fund

Since the beginning of this year, Cash4Clubs has dispatched grants to clubs engaged with activities ranging from American Football to Zumba, with one main objective: to drive participation, improve facilities & help clubs and charities engage adults in sport.

Founded almost 20 years ago, Flutter has invested nearly £6.5 million into grassroots and community sport across the UK and Ireland.

Throughout 2025, recipient clubs like Parkinson’s Ninja C.I.C on Merseyside will use their £2,000 grant to run exercise classes for those suffering from a condition impacting the lives of over 150,000 people across the UK.

The Wales Armed Forces Veterans Football Club plan to use their Cash4Clubs grant to help them realise their ambitions of competing in the 2026 Veterans World Cup.

Meanwhile, the Long Furlong Horse Riding for the Disabled club in East Sussex will use the grant to buy indoor mounted games equipment and The Park Lane Centre in Telford, Shropshire will use the funding to host weekly adult boot camp sessions.

Click on the following video to hear about some of the stories shared by The 2024 Fund Cash4Clubs recipients:


Cash4Clubs reveal the first of 200 winners to be announced

In February 2025, members of a Swindon-based amateur American football club were gathered in their local pub to watch the Super Bowl when live coverage of the game was interrupted by one of the NFL's biggest stars to deliver a very special surprise.

New England Patriots legend and four-time Super Bowl winner Rob Gronkowski (aka Gronk) surprised Swindon Storm, based in the South-West of England, by announcing that they are the first of 200 clubs across the UK and Ireland to receive a £2,000 share of our £400,000 Cash4Clubs grant funded by Flutter UKI.

Watch how it all unfolded below:


Spotlight on some of our 2023 winners:


We want to provide a club that is going to be accessible to everyone. And this is where the funding comes in. Without it, three quarters of the people you’ve met today wouldn’t be here.

London Wheelchair Rugby Club